For the first annual TEDxLilly, our client needed us to transform the main Lilly Corporate Center auditorium into a full TEDx branded experience. For this event we designed the entire visual presence including signage, brochures, speaker portraits, podium facade, stage backdrop, brochures, speaker banners, photo booth props, and an interactive sculpture.


For the visual design, we gathered inspiration from the Lilly Corporate Center where we noticed many allusions to genetic code. DNA code can be represented in many ways, but the abstract horizontal bars stood out to us as an appropriate motif to merge both TEDx and Lilly brands. We designed and fabricated the backlit DNA code backdrop as well as a cover to transform the Lilly auditorium podium into the iconic red X. To vignette the stage, we hung one banner for each speaker including their name, speech title, and a portrait we illustrated. 

Outside the stage, we designed banners to welcome guests, brochures, event schedules, and photo booth props. At Lilly's main corporate center, we installed an interactive sculpture where guests could turn 3D pixels into collaborative mosaics. For the event streaming at the Lilly Technology Center, we installed another interactive piece where guests could write their ideas on the acrylic red X sculpture throughout the day.