Overview

In a collaboration with Scofield Editorial, we created an animated explainer video for Renaissance, a company that provides Charitable Services. They needed a video that could clearly explain what a Donor Advised Fund was to their clients with visual storytelling.  

process

Scofield Editorial took care of writing the script and providing audio narration for the project. We also hired Adam Gross to create a custom score to fit into the final animation. After the writer completed the script, we began storyboarding and creating the look and feel for the video. Once the storyboards and illustrations were approved we moved straight into animation where we utilized a variety of techniques including frame by frame animation combined with digital effects to tell the story. One special feature we created for the youtube video was a "Ready to Spark Something Good" call to action hyperlink that would allow the viewer to quickly navigate to Renaissance's website when clicked on.

You can see the final video below: