Overview

For this NIPSCO TV spot, we created child-like animations illustrating inventions by children. Check out the final commercial below: 

Process

Our clients Borshoff, Scofield Editorial, and Word Industries needed animations to be composited into their commercial, so we sent various test animations using an array of materials like marker, crayon, construction paper, and macaroni stop-motion. After receiving the final edit, we wanted to capture the personalities of the young actors, so we narrowed down our animation to two contrasting styles: paper cutouts and marker/crayon drawings.